Analytics validation services

Know what your data can—and cannot—support.

Each engagement has a clear scope, reproducible evidence and an outcome your product, engineering and analytics teams can act on.

Analytics charts displayed on a laptop

Measurement health check

Event QA Audit

A focused review of the events, parameters and user journeys that feed your analytics.

Best for: Teams preparing for a launch, migration, campaign or analytics clean-up.

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Team reviewing notes and charts at a table

Specification review

Tracking Plan Validation

Turn a tracking plan into a testable, consistent contract before implementation problems spread.

Best for: New implementations, replatforming projects and teams standardising event governance.

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Colleagues discussing a release plan

Pre- and post-release assurance

Release Analytics Validation

Protect reporting continuity when product changes alter critical journeys.

Best for: Product releases, checkout changes, onboarding redesigns and tag manager deployments.

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Not sure where to begin?

Bring one critical journey or one reporting concern. We will help turn it into a useful validation scope.

Discuss your analytics concern