Reproducible
Environment, build, journey, steps, timestamp and observed behaviour are recorded together.
The validation path
From business question to verified event.
A transparent workflow designed to surface meaningful analytics risks without turning QA into an open-ended exercise.
Four connected stages
Your team sees what is being tested, why it matters and what comes next.
Exact tools depend on your stack. The evidence standard stays consistent.
Frame the risk
We align on decisions, critical journeys, release changes, consent states, platforms and known concerns.
Build the matrix
Expected triggers, properties, identity behaviour and exclusions become testable scenarios.
Inspect and triage
Observed requests are compared with the plan. Each gap includes evidence, impact and priority.
Retest and hand over
Agreed fixes are checked and the final record distinguishes resolved, accepted and open findings.
What we need from you
A small set of useful inputs.
- Access to the agreed test environment and representative accounts
- Your measurement plan, event dictionary or current reporting definitions
- Critical journey and release context from product or marketing
- A technical contact for implementation questions and triage
Missing documentation is not automatically a blocker. We can include a baseline discovery step when the current implementation is the starting point.
The handover
Findings people can use.
Prioritised
Severity reflects reporting and decision risk—not just technical difference.
Traceable
Retest status and unresolved decisions remain visible at close.