Measurement health check
Event QA Audit
A focused review of the events, parameters and user journeys that feed your analytics.
What this review covers
We trace important journeys across web or app, compare observed payloads with your measurement plan, and document missing, duplicated or malformed events. Your team receives evidence, priorities and practical acceptance criteria.
You receive
- Journey-based test matrix
- Captured event evidence
- Prioritised defect register
- Retest of agreed fixes
Best suited to: Teams preparing for a launch, migration, campaign or analytics clean-up.